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James Alexander-Ellis

Head Coach

The Scientifically-Proven 14-Day System That’s Helped 600+ Gay Men Build Bigger, Stronger Quads—Faster Than Ever

Discover why 95% of men struggle to build bigger quads—despite heavy squats and leg presses—and how this science-backed, high-volume training method is helping regular guys finally develop strong, defined legs in just 14 days (even if nothing else has worked).

600+ Customers

As Seen In

Real Transformations From Gay Men Who Finally Cracked The Code...

From "Lean Yoga Teacher" to Turning Heads in a luxury gym at 36!

"Being a Yoga teacher in London means i have a lot of eye son me, and i wanted to have an impressive physique, my legs have really improved over the last few months! The high volume approach has been a game-changer" - James Rafael 🇬🇧

Busy landscape gardener drops Fat AND builds Quads

"Working 50-hour weeks in my landscaping job, made it very hard to see much difference in my physique. Working with James has showed me how best to train to consistently build muscle. He helped me get the exact calorie balance right so i knew what to eat, and the davnced trainign systems really worked" - Daryll Stevenson 🇳🇿

Busy accountant leverages his time!

"Working in accountancy and living in the city of London, it felt almost impossible to manage my food, workouts and the motivation to do it for months on end. Thanks to James I dropped 10kg of Fat in just 4 moths and most importantly i have now got legs to die for!" - Charles Glass 🇬🇧

Improved his legs to get faster on the TRACK!!

"I worked with James for a year whilst i was at college and was a competitive Track & Field athlete. I also really wanted to get more size on my legs and James show me stuff i hadn't seen or ever done before. It really made a difference, even in the first few weeks! "
Hashem Ammari 🇺🇸

From Frustrated Dad Bod to Turning Heads at 42!

"I spent decades hiding under baggy shirts and avoiding the beach with my kids. After trying 6 different fitness programs and 4 personal trainers, I was ready to accept that maybe abs just weren't in my genetics. Then I found Jonathan's system. No gym required, just following his precise method.

Now I have the kind of definition I never thought possible at my age. My wife can't keep her hands off me, and for the first time in 20 years, I love taking my shirt off at the pool!" - Mike B 🇺🇸

From Skinny-Fat Programmer to Athletic & Confident!

"Working 60-hour weeks in tech, I thought getting in shape was impossible. I had the classic 'skinny-fat' look - thin clothes but soft and undefined underneath. After watching transformation videos for years, I finally found something that worked with my schedule. No gym commute, no expensive equipment, just strategic workouts I could do in my apartment. The mental game tools were a game-changer - for the first time, I stuck to a program for the full 90 days.

Now I have the athletic look I've always wanted, and my confidence in client meetings has skyrocketed" - James F 🇺🇸

From Overweight Skeptic to Lean Machine!

"After wasting $2,400 on gym memberships I rarely used and another $1,500 on supplements that did nothing, I was beyond skeptical. But the science behind this program made sense. Following Jonathan's nutrition protocol, my energy levels shot up within days. The progressive workouts kept me challenged without burning out. By week 6, people started noticing. By week 12, I had to buy all new clothes.

Now I'm maintaining my results with half the effort I used to waste on ineffective workouts" - Lando B 🇦🇺

From Insecure to Instagram-Worthy in 90 Days!

"I used to scroll through fitness transformations thinking they were all photoshopped or done by guys on special supplements. After years of start-stop gym attempts and crash diets, I was ready to give up. This program completely changed my understanding of what it takes to get lean. The body fat melted off following the nutrition blueprint, and the home workouts gave me better results than years of random gym sessions. My dating life has completely transformed - the confidence that comes with looking this good is real." - Gordon A 🇬🇧

The Complete Science-Backed System That Finally Makes Bigger, More Defined Quads Achievable for Gay Men

Here's Exactly What's Inside The BeQuadZilla Ebook Download...

The Growth Principles

Why do most Quad workouts just not work so well? BeQuadzilla explains how the concepts of R.O.M, Time Under Tension, frequency and High Volume training will make the difference

INCLUDED

The Exercises

Keeping it simple, with just 3 main exercises for you to master!

INCLUDED

Specific Workout Details

Exactly what to do in each of your Quad workouts, from the specific number of sets and reps on each exercise, and the specific tempos explained.

INCLUDED

14 Day Workout Schedules

Putting it all together in a 2 week plan, with guidance on how to fit your upper body workouts in there as well!

INCLUDED

Why listen to James? What makes him so different?

James Alexander Ellis

☑️ 15 years of physique coaching experience

☑️ 6 years competing internationally as a pro-bodybuilder for WBFF

☑️ Featured in Mens Health, Muscle & Fitness and GQ

☑️ Worked with Warner Bros, Disney & Lionsgate

☑️ International speaker & fitness event host

☑️ Specialises in working with Gay men

Because If Traditional Leg Workouts Actually Worked, You’d Already Have the Quads You Want

Let’s look at the hard facts:

❌ The average guy attempts to build bigger legs for just a few weeks and gives up

❌ Typical "3 sets of 10" approach only works for so long, and then you plateau quickly

❌ Lifting heavier than this usually ends up with sore knees, or a sore lower back or WORSE! (i know you've been there too)

❌ Hitting quads just once a week, for anything other than a beginner trainee just won't cut it either

The generic advice in the fitness industry has failed you—pushing outdated “lift heavier” advice while ignoring the science behind real quad growth.

That’s why I developed the BeQuadzilla 14-Day Training Plan—based on real research, tested on real guys for 15 years, with real, measurable results

Why 600+ Men Recommend Us...

Uber driver makes huge leg gains!

"I had done bodybuilding for many years but not seen much changes in my lower body. James' Afterburn quad training workouts hurt like hell but i got 2" growth in 90 days!" - Ionut 🇬🇧

Corporate life in the city didn't stop Simon!

"James' incredible in-depth knowledge of bodybuilding and strength training really got me to the next level with my Quads! I needed time-efficient workouts and advice on nutrition and he certainly delivered" - Simon Hisham 🇬🇧

From Frustrated Dad Bod to Turning Heads at 42!

"I spent decades hiding under baggy shirts and avoiding the beach with my kids. After trying 6 different fitness programs and 4 personal trainers, I was ready to accept that maybe abs just weren't in my genetics. Then I found Jonathan's system. No gym required, just following his precise method.

Now I have the kind of definition I never thought possible at my age. My wife can't keep her hands off me, and for the first time in 20 years, I love taking my shirt off at the pool!" - Mike B 🇺🇸

From Skinny-Fat Programmer to Athletic & Confident!

"Working 60-hour weeks in tech, I thought getting in shape was impossible. I had the classic 'skinny-fat' look - thin clothes but soft and undefined underneath. After watching transformation videos for years, I finally found something that worked with my schedule. No gym commute, no expensive equipment, just strategic workouts I could do in my apartment. The mental game tools were a game-changer - for the first time, I stuck to a program for the full 90 days.

Now I have the athletic look I've always wanted, and my confidence in client meetings has skyrocketed" - James F 🇺🇸

From Overweight Skeptic to Lean Machine!

"After wasting $2,400 on gym memberships I rarely used and another $1,500 on supplements that did nothing, I was beyond skeptical. But the science behind this program made sense. Following Jonathan's nutrition protocol, my energy levels shot up within days. The progressive workouts kept me challenged without burning out. By week 6, people started noticing. By week 12, I had to buy all new clothes.

Now I'm maintaining my results with half the effort I used to waste on ineffective workouts" - Lando B 🇦🇺

From Insecure to Instagram-Worthy in 90 Days!

"I used to scroll through fitness transformations thinking they were all photoshopped or done by guys on special supplements. After years of start-stop gym attempts and crash diets, I was ready to give up.

This program completely changed my understanding of what it takes to get lean. The body fat melted off following the nutrition blueprint, and the home workouts gave me better results than years of random gym sessions. My dating life has completely transformed - the confidence that comes with looking this good is real." - Gordon A 🇬🇧

Busy PT cracks the code!

"Working in Clapham at a busy gym and taking classes 5 days a week was a huge challenge, and ! I had planned to do my first bodybuilding show and really needed to work on my lower body as a priority. James' guidance took me to the stage and i eventually won my pro card for WBFF" - Andrea Pelone 🇮🇹

FAQs

I've tried other leg programs and failed. How is this any different?

The BeQuadzilla programme uses Jame's "Afterburn" training approach, which uses higher volume workouts, shorter rests and a fuller range of motion. The majority of leg training also ignores time under tension and this is leveraged inside the 14 day plan

Will this work for guys over 40 with creaky joints or lumbar issues?

The main problem with most leg workout plans is that they focus too much on heavy squat and deadlifts which can really aggravate the lower back and the knees. With a high volume approach, and deeper range of motion you can use less weight to stimulate growth.

How much time do I need each day?

All of the Quad workouts will take 60mins or less, but you can squeeze these to 45mins by reducing rest periods further

I have a busy schedule - how realistic is this program?

2hrs a week max for leg training, it's up to you how many extra hours you do for your upper body. Don't be too "busy" because physique transformation is a big committment. You can't expect to do something that's inherently time consuming with no spare time

Do I have to follow a restrictive diet?

No. In my experience a modest extra protein intake daily for most men will be enough. 50g of protein across 2 meals, will give you 200 cals and this will act as a surplus for steady growth.

How soon will I see real results?

If you follow the BeQuadzilla plan, after 2 weeks you should see a visible difference, and be able to measure at least 1" / 2cm of extra girth across the quads!

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